Web monitoring tools are becoming more and more popular as companies realize that they are extremely beneficial to use. Some companies will always think that they are a waste of time, but those are the companies that will be in trouble in the long run.
If you have a company that is based on the Internet and uses the Internet as part of it’s everyday operation, then you will need a web-monitoring tool. If you don’t know what this sort of thing is, then you have come to the right place. Read on for some ideas about what a web-monitoring tool is and why you need it for your business.
What is a web-monitoring tool?
A web-monitoring tool is a piece of software that you can install and it will perform analysis on your website. It will record information about traffic or network problems and then highlight them to you, deep web monitoring so that you can use the information for your benefit.
So, why do you need one?
1. Safety – It will be able to make sure that your website is safe. This can include protection from virus’ or Trojans or anything really that could result in your intellectual property or identity being stolen. Being unsafe on the internet can result in a loss of earnings, your website being hacked and the complete collapse of your business. It is very important that you are safe on the internet and a web-monitoring tool can inform you immediately if your site has traffic that is suspicious.
2. Analysis – The tool will be able to tell you when you have the most traffic to your website. This is beneficial to a company because you can release new items when there is the most traffic, ensuring that you get the most coverage. It can also tell you when you have the least, so you can work towards some promotions to get the most out of your site. There is always some way that you can benefit from having a tool that analyses everything about your site. You can even tell if some elements on your page are more successful than others.
3. Reduce downtime – This type of tool will send you a warning when there is a problem, or when it thinks the website is going to go offline. If you don’t have a tool like this, it could go offline in the middle of the night and you will have no idea until you check in the morning. This could result in a loss of earning because you will have no idea how many customers that you may have lost in the night. You could have alienated some international customers. Therefore, a web-monitoring tool will help you to reduce downtime and thus loss of earnings.
4. Load time – When you have a business online, you will know that load time matters to your customers. Think about it, how many times have you sat there waiting for a page to load and then got fed up and went somewhere else? Therefore, you need to make sure that your website loads immediately when someone clicks on it. If you don’t do this, you are risking alienating customers. With a web-monitoring tool, you are able to see straight away if there is a slow loading problem. Once you know about a loading issue, then you are able to make the changes needed to fix the issue. It could be something really simple and only take a few moments to fix. It if is something big, then you can take the steps needed to fix in a timely fashion.